Santiago holds a Bachelor degree in Psychology from Universidad Anáhuac; he’s a Certified Professional Coach (Newfield Network) and a member of the International Coaching Federation (Mexican Chapter).
Santiago began his professional career as a clinical psychologist working with cancer patients while also pursuing his creative passion as an independent audio and video editor. After obtaining his certification as a coach in 2011, he became an advisor to the Dove Self-Esteem Project in Mexico.
He is the co-founder of 1up coaching, a coaching firm that creates and deploys human development programs for companies and offers training services to executives and managers within these organizations.
He has taught workshops and conferences in Mexico, South America and the United States.